Monitors market trends and oversees advertising and marketing activities to ensure the right message is delivered for their product or service.
Work closely with many teams, including product developers, researchers, marketing personnel and creative agencies to make sure their company brand values and image are followed.
Identity is important for any product in today's competitive marketplace.
Concerned with creating a lasting impression among consumers and improving product sales and market share.
Making sure their organisation's advertising and marketing activities send out the right image.
Creating brand guidelines and making sure that employees follow them.
Overseeing the entire creative process for a single product, or group of products and services.
Researching consumer markets, monitoring market trends and identifying potential areas in which to invest, based upon consumer needs and spending habits.
Looking at the pricing of products and analysing the potential profitability.
Generating names for new and existing products and services, coming up with ideas for new packaging designs, including shape, size, colours, fonts and imagery.
Overseeing the production of TV adverts, newspaper and magazine advertisements, direct mail packs, email campaigns, websites, exhibition stands, road shows and liaising with art designers, copywriters, media buyers and printers.
Checking marketing copy.
Supervising the sign off of marketing literature and campaigns, liaising with legal and compliance personnel, ensuring the designs and messages meet the company brand and regulatory guidelines.
Monitoring product distribution and consumer reactions through focus groups and market research.
Co-ordinating the launch programme to external customers as well as employees.
